A viral picture put McDonald’s in this awful situation that had customers raising hell

Frustration with McDonald’s is growing among fans over rising prices. 

Now that tension is beginning to boil over. 

And a viral picture put McDonald’s in this awful situation that had customers raising hell.

Picture of a $18 Big Mac meal sparks outrage and discussion about fast food prices 

Fast food used to be a cheap way for people to treat themselves to a meal.

But the price of fast food began to explode after President Joe Biden unleashed the worst inflation in four decades.

Gone were the days of dollar menus. 

The price of a combo meal at many of the major fast food chains climbed to over $10.

And a viral photo last year took the debate over the rising price of fast food to another level.

A user posted a photo of a McDonald’s at a service area in Connecticut that featured a nearly $18 Big Mac combo meal.

A report from FinanceBuzz found that prices at McDonald’s and other major chains increased at more than double the rate of inflation. 

Major fast food chains, including McDonald’s, have been losing customers who are choosing to eat at home because of high prices.

Walmart CFO John David Rainey told CNBC his company was picking up customers from fast food restaurants.

“It’s roughly 4.3 times more expensive to eat out than it is to eat at home,” Rainey told CNBC. “And that’s benefiting our business.”

McDonald’s CEO Christopher Kempczinski told investors during an April earnings call that inflation-weary customers are on the brink because of rising prices.

“Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending,” Kempczinski said.

McDonald’s responds to customer complaints about prices 

McDonald’s launched a new limited-time $5 Meal Deal to lure back customers upset about rising prices.

Customers can pick a McDouble or McChicken, small fries, a four-piece Chicken McNuggets, and a fountain drink.

McDonald’s is the largest fast-food restaurant in the country and the rest of the industry played “follow the leader” after that announcement.

Burger King, Wendy’s, Taco Bell, and Starbucks all launched new value meals this summer.

McDonald’s USA President Joe Erlinger told customers that he understood the need for value during an appearance on the Today show to promote the $5 meal deal.

“I’ve zigzagged the country. I’ve been in our restaurants. I’ve sat in focus groups. Customers are telling us they’re really stretched,” Erlinger said. “They felt the stress of the inflation over the last few years.”

He downplayed the idea that a fast-food war was breaking out after multiple chains launched value meals.

“So this is a great opportunity for McDonald’s to bring them value,” Erlinger continued. “I know we’re talking about these as the fast food wars. I think of them as value and affordability wars, because that’s what customers want.”

The $5 Meal Deal runs until late July, but he said the chain was committed to providing value.

“But we are, obviously, really committed to value. I think that the $5 price point and continuing to lean into value and affordability, making this really the summer of value at McDonald’s, obviously, will change that perception,” Erlinger added.

The fast food value meal wars can bring customers some relief this summer from the sting of high prices.

*Renewed Right Official Polling*

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