NBC thought they staged a massive coup when they signed Megyn Kelly away from Fox.
Instead, her tenure at NBC has been filled with failure and backstage drama.
Now the conflict has Kelly on thin ice.
After Kelly’s Sunday Night news magazine show was yanked from the schedule, NBC hoped her daytime talk show could recoup the financial investment they made in her.
That has not been the case.
Ratings for her show in the target demographic are down 30 percent from the hosts she took over for.
Her initial shows have been marked by feuds with actresses Jane Fonda and Debra Messing that have led agent to steer the clients away from her program.
Now the bosses at NBC are fed up.
The New York Post reports:
A high-ranking NBC veteran said that the show atmosphere is so tense that staffers frequently “cry” on set.
Kelly, 47, has tried to reposition herself as a warm, Oprah-like figure, dancing with “Today” colleague Hoda Kotb on-air and peppering her show with cooking segments and weight-loss experts. But the tenacity and combativeness that made Kelly Fox’s prized anchor may spell her doom at NBC, where, sources say, she is viewed as unrelatable for morning viewership…
… According to the high-ranking NBC veteran, network execs and talent question Kelly’s longevity at the Peacock Network.
“She is hated inside the ‘Today’ show and is seen as tarnishing the brand, out of control and selfish,” said the NBC source, explaining that celebrity interviews are a key element of “Today” — and Kelly is playing with fire by attacking guests such as Fonda.”
If Kelly fails at NBC she could tumble down the network food chain.
It is not likely she would be welcome back at Fox News.
She alienated conservative viewers with her feud with Donald Trump.
But Kelly has not been able to find a comfort zone with liberal viewers on NBC because of her previous association with Fox News.
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