Megyn Kelly’s switch to NBC has been a complete disaster.
Many now believe the network made a $69 million blunder.
But for Trump supporters, these new numbers suggest it may be the best thing Megyn Kelly has ever done!
Ratings for the third hour of “The Today Show,” which Megyn Kelly hosts, are down a whopping 32 percent from last year.
NBC’s typical liberal viewers are so put off by Megyn Kelly, she’s actually beginning to weigh down the entire network.
This is ruffling the feathers of NBC anchors that follow her program.
Viewers are tuning out for Kelly’s segment — and are not tuning back in. Since viewers do not want to watch Kelly, the fourth hour of the program with Kathie Lee Gifford and Hoda Kotb is down 26 percent from last year, according to the same Page Six report.
There are many reasons Kelly’s presence is having a negative impact on NBC’s ratings. For starters, she faced long odds to succeed at a liberal station after coming over from the Fox News Channel.
Kelly’s first week on “The Today Show” was especially disastrous. She managed to irk two of her celebrity guests. A recent Variety report noted that celeb publicists apparently do not want their clients making appearances on Kelly’s program.
Kelly was moved onto “The Today Show” after her initial series on the network, “Sunday Night with Megyn Kelly,” tanked in the ratings and was embroiled in controversy.
NBC thought it could make Kelly one of its biggest stars — likely because she sparred with then-Republican presidential primary candidate Donald Trump as a moderator in 2015. She used that position to get attention to propel her own personal brand. In that, she was effective as she departed Fox for more money — but the failures of the Kelly programs leave NBC with some serious dead weight on its roster.
But with two and a half years left on Kelly’s contract, the question remains how much more damage can she do?
Is Megyn Kelly bad enough to single-handedly tank NBC?
Share your thoughts with us in the comments.