McDonald’s announced this huge change to its classic burger

McDonald’s and the golden arches are the gold standard of the fast food industry.

But McDonald’s wants to stay on top.

And now McDonald’s announced this huge change to its classic burger.

McDonald’s plans to roll out a larger burger for its menu

McDonald’s has a new plan up its sleeve to deal with competitors like Shake Shack, Burger King, Five Guys, and Wendy’s.

It involves a new burger that’s even bigger than its signature Big Mac and Quarter Pounder – both of which are responsible for more than $1 billion in sales per year.

McDonald’s now sells $25 billion each in burgers and chicken sandwiches each year.

But the franchise doesn’t plan to stand pat.

Now it has a new plan to keep growing.

Chief Financial Officer Ian Borden said the company “created a larger satiating burger” as it “look[s] to further build on our leadership in beef.”

The burger will be tested in select markets with a goal of being in every McDonald’s by 2026.

“We’ll be testing this burger in a few markets later this year, ensuring that it has universal appeal before scaling it across the globe,” Borden added.

Chains like Five Guys, Wendy’s, and Burger King build their appeal on the size of their burgers with the Baconator, the Whopper, and classic Five Guys double patty burger appealing to customers who want to chow down on epic helping of beef.

McDonald’s doesn’t want to create any space for a competitor to hone in on their market share.

“We’re addressing an unmet customer need across markets for larger high-quality burgers,” CEO Chris Kempczinski declared earlier this year.

“We’re working horizontally across the system to innovate. As we test and learn, we’ll be working to understand how the new offering will complement our already established burgers, like the Double QPC [Quarter Pounder with Cheese] or the Big Tasty,” Kempczinski added.

McDonald’s makes other changes to the menu

McDonald’s is also rolling our changes to how they cook their burgers and the buns they come served with.

The fast food giant is preparing over 50 changes to their burgers, so it will take some time for customers to experience a new and improved taste.

“We can do it quick, fast and safe, but it doesn’t necessarily taste great. So, we want to incorporate quality into where we’re at,” McDonald’s senior director of global menu strategy, Chris Young told the Wall Street Journal.

One area McDonald’s is looking to upgrade is burger preparation.

The Big Mac, which consists of two patties, lettuce, cheese, pickles, and onions, as well as McDonald’s signature secret sauce, is set to see the burgers cooked in smaller batches to improve the sear.

Chef Chad Schafer demonstrated the new cooking technique for the Journal and showed how it softened up the patties.

“One is hotter,” Schafer told the Journal. “It looks meltier. Look at how my fingers sink into the bun. Smell it and you smell a big difference.” 

Schafer compared the new cooking technique to the old method.

“This one, it’s kind of dry. It cracks,” Schafer continued. “And this is the best-case example at headquarters.” 

The standard Big Mac sesame seed bun will be replaced by a buttery brioche bun with the seeds placed randomly on the bun.

Customers can expect to see this new burger rolled out everywhere by the end of 2024.

*Renewed Right Official Polling*

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