Megyn Kelly’s move to NBC has been rocky to say the least.
She’s already had one yanked from the schedule.
Now one report has Kelly looking over her shoulder after this bad news hit.
NBC paid Kelly an astounding 69 million dollars to jump ship from Fox News.
The marriage between Kelly and the Peacock Network has been a failure.
Her Sunday night news magazine program was canceled as a regular show.
And the ratings for the hour she hosts on the Today Show are circling the drain.
The Wall Street Journal reports:
“Since joining “Today,” Ms. Kelly is averaging 2.4 million viewers an episode, 18% below what the hour was pulling in last season, according to data from Nielsen. The ratings have declined sharply for the past two months, dipping to a low of 1.9 million, after getting a lift from the network’s coverage of the Winter Olympics in February.
Among adults aged 25 to 54, the key demographic that the show targets, ratings are down 28% since last season.
Ms. Kelly’s ratings are also hurting the 10 a.m. hour of “Today” with Hoda Kotb and Kathie Lee Gifford, according to Nielsen data. That hour of the show, which focuses on lighthearted lifestyle and celebrity news, is down 6% in viewers and 19% among adults 25-54.
The performance of “Megyn Kelly Today” has allowed its chief rival, Walt DisneyCo.’s syndicated chat show “Live with Kelly & Ryan,” to more than double its lead over NBC in that hour to 747,000 viewers.”
These disastrous numbers have observers wondering if the clock is ticking on her career.
NBC is already one third through her three year contract.
Will they shuffle her off the MSNBC if she continues to devalue the Today Show brand?
The Today Show is one of NBC’s biggest cash cows and they won’t sit idly by if Kelly single handedly tanks the franchise.
What are your thoughts? Let us know in the comment section.