Things just went from bad to worse for the NFL.
The anti-American protests are now just as much a part of the game as a routine holding penalty.
Now the league just got this very bad news.
The ratings are in for week five and it was a disaster.
Three of the four broadcast windows saw a decrease from 2016.
The worst drop was for the Monday Night Football contest between the Minnesota Vikings and the Chicago Bears.
That game saw ratings plunge to a season low by plummeting 17 percent from the week before.
“That now finds Minnesota 3-2 in the fifth week of the 2017 season. However, even with the much plugged world debut of the new Star Wars: The Last Jeditrailer at halftime, for the NFL and ESPN it was not such a great result in what is clearly a season of lower ratings amid protest controversies surrounding the national anthem – even on a night when the latter was not shown on-air.
Snaring a 7.0 in metered market results, MNF was down double digits from last week’s Kansas City Chiefs win over the Washington Redskins. Down 17% in the ratings, that’s actually a regular-game season low for ESPN and matches the MM result of the second game of the doubleheader MNF opener on September 11.”
In addition to Monday Night Football, the Sunday night game – the centerpiece of the league’s TV package – also hit a season low.
So it was no surprise the league launched into full damage control mode.
Commissioner Roger Goodell fired off a letter to all 32 teams stating that everyone should stand for the anthem and that the issue would be discussed at the league meetings next week in New York.
JUST IN: In letter to NFL owners, Roger Goodell says: "We believe that everyone should stand for the National Anthem." pic.twitter.com/iveGOQgJnz
— NBC News (@NBCNews) October 10, 2017
This was a complete and total retreat in the face of Donald Trump calling out the league for tolerating anti-American anthem protests and also encouraging patriotic Americans to boycott the league until the players stopped trashing the memories of veterans who fought and died for the stars and stripes.