The NFL season kicks off in days.
Advertisers are already on thin ice with fans who have threatened to boycott the league over the national anthem protests.
And Nike just landed in hot water after releasing this new advertising campaign.
Nike released a new advertisement in honor of the 30th anniversary of their “Just Do It” campaign that has many fans fuming.
It features former NFL quarterback Colin Kaepernick. The ad says:
“Believe in something. Even if it means sacrificing everything.”
— Colin Kaepernick (@Kaepernick7) September 3, 2018
It faced immediate backlash.
The hashtag #NikeBoycott began trending on Twitter shortly after the ad was unveiled.
Fans have pointed out that when Kaepernick began kneeling during the national anthem he was already relegated to the bench.
Unlike the men and women who have served our country, he has not sacrificed anything.
Kaepernick’s protests have only served to raise his profile.
And Kaepernick had secretly been on Nike’s payroll despite being out of the league for two years.
Nike spokesman Gino Fisanotti stated, “We believe Colin is one of the most inspirational athletes of this generation who has leveraged the power of sport to help move the world forward.”
Nike’s stock opened down 3% in early market trading.
More companies believe catering to the social justice warrior crowd will lead to higher profits.
One of the biggest examples is ESPN.
But that strategy has failed miserably. ESPN has had to layoff approximately 150 staffers over the past year due to declining ratings.
What do you think of Nike’s new ad campaign featuring Colin Kaepernick?
Are you boycotting Nike, or do you support this campaign? Sound off in the comments!