Bud Light keeps discovering what a terrible idea it was to go woke.
The beer giant was not prepared for the fallout.
And Ted Cruz slapped Bud Light with some bad news about a major investigation.
Anheuser-Busch – which owns Bud Light – keeps discovering disastrous new consequences for its decision to sign a sponsorship deal with transgender social media influencer Dylan Mulvaney.
Ted Cruz told Fox News that he and Tennessee Senator Marsha Blackburn sent a letter to Anheuser-Busch CEO Brendan Whitworth – who also chairs the Beer Institute, which regulates the beer industry – to question whether or not Anheuser-Busch followed rules preventing beer companies from targeting children with their advertising.
“This week, I sent a letter to the CEO of Anheuser-Busch, along with Senator Marsha Blackburn, because the CEO of Anheuser-Busch is also CEO or the chairman of the Beer Institute, which is the regulatory body, the industry regulatory body that regulates itself, and one of the rules that beer companies are supposed to follow is they’re not supposed to market to kids. Remember the whole Joe the Camel thing? This is the same thing here,” Cruz stated.
Anheuser-Busch likely saw Mulvaney’s 10,000,000 TikTok followers as a potential gold mine but Cruz pointed out a large percentage of Mulvaney’s followers are teenagers.
Any content Mulvaney posted promoting Bud Light would necessarily be seen by teenagers.
Cruz explained that “a massive percentage of Dylan Mulvaney’s audience are kids” adding that “Budweiser was trying, I believe with this ill-fated marketing attempt, to target teenagers.”
Mulvaney’s gimmick is that he is a grown, biological male who carries on like a prepubescent girl so Anheuser-Busch would know his video content is targeting teenagers and young children.
“If you look at things Dylan Mulvaney has online, it’s things like ‘days of girlhood.’ There’s another video where Dylan Mulvaney is singing, ‘My name is Eloise and I am six.’ There’s another one where Dylan Mulvaney is shopping for Barbie dolls,” Cruz continued. “These are clearly things aimed at teenagers and even children younger than teenagers, which violates the rules.”
“So we’re calling on the Beer Institute to investigate the degree to which Anheuser-Busch knowingly was marketing to children in going down this road,” Cruz concluded.
1.9 percent of “Gen Z” – Americans born 1997 and 2003 – identify as transgender.
This is a massive increase from the 1 percent of millennials and 0.3 percent of Gen X’ers.
21 percent of Gen Z claim to be homosexual.
The massive numbers of young people identifying as transgender and homosexual are a creation of the Left normalizing transgender behavior by promoting influencers like Mulvaney to push the message that trans is the cool thing to be.
Anheuser-Busch sought to tap into this sentiment.
But it backfired big time and now the company may be under investigation.
Renewed Right will keep you up-to-date on any new developments in this ongoing story.